Deep Insight Nick Clay 28/03/2024

Rent-to-Rent agreements - landlords urge caution

Introduction

The NRLA’s final consultation of 2023 asked landlords to comment on their experiences of using guaranteed rental schemes – often called Rent-to-Rent agreements.

This blog post reports some findings from the study – what attracts landlords to such schemes, how many landlords participate in such schemes…and what the pitfalls are.

About Rent-to-Rent agreements

Rent to Rent is an alternative property letting model to the more usual (landlords managing property either themselves or through use of a letting agent) approaches to renting.

A rent-to-rent agreement is an attempt to mitigate the increasing uncertainties involved in renting. A landlord lets property to a third-party intermediary rather than directly to tenants. These third parties (rent-to-rent operators, or sub-landlord) guarantee a rental income to the landlord, irrespective of whether a property is inhabited, or a tenant accrues arrears. There are several types of rent-to-rent operator (or sub-landlord), ranging from a local authority long-leasing scheme to a short-term let company. 

Whilst these arrangements can work for all where a rent-to-rent operator acts lawfully and manages the tenancy properly, they can be open to rogue operators.

Here the third party – who effectively sub-lets the property – has no material interest in the property and so may try and avoid legal obligations. Rent-to-rent operators can simply ‘shut-up shop’ when faced with enforcement action.

Landlords who use this approach

The NRLA consultation asked landlords whether they employed Rent to Rent for their properties:

  1. Around 10% of landlords in the consultation sample had experience of using this model. These are split almost exactly 50:50 between those presently using this approach and those landlords who had used it but no longer do so.
  2. Landlords are broadly split between those who use this model to let for social purposes and those who let using this approach to private sector intermediaries as an alternative route to market.
  3. Although the numbers are small, most landlords typically let only a small proportion of their portfolio in this way.

When comparing those who use this model with other landlords:

  • Very few – literally a handful – of single property landlords currently use or have used this approach.
  • Almost a third (30%) of all those who use/have used Rent-to-Rent have their portfolios focused in London.
  • Those landlords who have used Rent-to-Rent are more active in the property market:
    • They are more likely to have either bought or sold property in the last twelve months.
  • There is little difference in the likelihood of using the rent-to-rent model between landlords of differing age, gender or current levels of confidence in the PRS.

Who benefits from the model?

Under a rent-to-rent agreement the rent levels charged to a tenant has nothing to do with the property owner/leaseholder.

  • Almost two-thirds of landlords stated they had “no idea” how much rent was being charged by the sub-landlord to the tenant.
  • Around one-in-five believe the “mark-up” on rent is at least 10%+ over and above what the landlord receives, with most of these believing the mark-up to be over 25% (please note the small sample sizes here).

Chart 1 below sets out the reasons why landlords have adopted this approach to renting property. With so few landlords in the sample with experience in this topic, smaller percentages may be misleading. As a result, actual percentages are not quoted, but the bars on the chart are representative of the responses.

Chart 1: Reasons for a landlord to use a rent-to-rent approach

Chart 1

In the chart above the largest bar – reliability of rental income – represents around 40% of responses. The decision to enter a rent to rent agreement would seem to be essentially one of trade-offs:

Guaranteed rental income Vs possible higher rents

Reduced property/tenant headaches Vs overall profitability

Overcoming geographic barriers Vs letting agent costs

When rent-to-rent goes wrong

Chart 2 below shows some of the difficulties members have experienced through these agreements. Again, the percentages have been removed:

Chart 2: Difficulties landlords have experienced

Chart 2

Only around one-quarter of landlords stated they had “not experienced difficulties” when using this model.  For most members however, the following observations emerged:

  1. Expectations about reduced management problems were not realised.
  2. Property maintenance was not to the expected standard either/both during the period of the arrangement and when property was returned.
  3. The income through the scheme proved to be short of that required to offset these problems.

Conclusions

Landlord comments

Our consultation asked landlords about their experience. From those who responded they “not experienced difficulties”, the following comments are a fair reflection:

“I would recommend but only to a trusted company”

“A lot depends on the operator you work with”

“It is OK as a small percentage of a portfolio”

For those (the majority) who had experienced difficulties, there were many cautionary comments, the following being typical:

“It [taking part in rent-to-rent] was the worst decision we ever made as a business”

What emerges from the comments – both positive and negative - is the need to ensure that the following are fully factored into a rent-to-rent arrangement:

  1. Proper evidence of property condition.
  2. The sub-landlord agrees to comply with any lease conditions.
  3. The property owner fully understands the business model of the sub-landlord.
  4. There is agreement on income increases - linked to either inflation or housing allowance increases.
  5. The property owner takes legal advice on the contract before entering into an agreement.

Final reflections

From the comments, it is clear recent inflation and well documented surge in tenant demand have not suited many of the landlords who have adopted this model. The risk [management]-return balance has undoubtedly altered for many landlords.

The Renters (Reform) Bill – which at the time of writing is awaiting its Third Reading in the Commons – may further disrupt this model, with proposed changes to fixed term tenancies bringing further uncertainty and a shift in the risk profile.

However changing variables such as inflation and tenant demand are not the only risk factors. Landlords can be open to poor, if not illegal, practices by rent-to-rent operators.

The NRLA have already submitted members’ experiences in sperate consultations run by National Trading Standards (NTSELAT) and the House of Lords Industry and Regulators Committee inquiry into the regulation of property agents.

The key messages from the consultation would be for landlords to (i) remember market circumstances do change and (ii) obtain legal advice to understand the full implications of any agreement.

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Nick Clay

Nick Clay

Head of Research

Nick Clay MSc, PgDip is the lead researcher for the NRLA. He previously worked for the RLA where he introduced the Landlord Confidence Index. Nick takes responsibility for the Research Observatory's content and rigorous approach to data analysis. He is a Certified Member of the Market Research Society.

Nick was formerly a Senior Economist for a multi-national consultancy. He has expertise in business support and entrepreneurship. He has written academic research, undertaken evaluations and developed strategies for business support organisations across England & Wales.

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