NRLA Vision, Mission & Values

NRLA Vision

Our vision is to lead a thriving rental sector.

NRLA Mission

Our mission is to support and be the voice of private landlords.

NRLA Values

Our values are:

Integrity 

By being honest and transparent, remaining professional at all times,  setting the highest standards for all we do, and demonstrating what we have achieved and the impact we have made we are able to live with integrity and build trust amongst our members, the wider community of landlords and across our wider stakeholders.
 

Professionalism

The NRLA is confident, capable, resilient, honest and ethical; all traits that help show this core value of professionalism.  The NRLA is able to respond effectively even in times of change - a steady and sure presence. We show our professionalism by also demonstrating our experience, knowledge of the sector and our proven ability to support and guide our members through any challenge, and help them build even stronger businesses. We assure all those who interact with us by prioritising quality and acting in a respectful, courteous way, and only ever partnering with third parties who share those values.
 

Agility

The NRLA has a core value of agility. This means that the organisation as a whole, and each individual who works for it, has the ability, knowledge and confidence to act swiftly, efficiently and effectively, to respond to changes and make the most of opportunities and address challenges, for the good of their members, all responsible landlords and the private rental sector as a whole. Our team feel skilled, trusted and empowered to make decisions quickly and easily. Because we encourage a culture where there is freedom to express and share views and ideas, and to try new things without fear of blame, shame or punishment, we are able to offer the most up to date services to our members, attract more members because they see how relevant and agile the NRLA is, and support a better future for the whole private rental sector. 
  

Leadership
 
We are a professional body building a reputation as a trusted leader in the private rental sector. We demonstrate this value in a number of ways; by leading the debate around the future of housing and the private rental sector and bringing our intelligent and balanced perspective, deep insights and proactive, solutions- focused approach to the table. By advocating on behalf of all responsible landlords across England and Wales, and also considering the needs of the wider sector, we are leading the way forward, towards a thriving future for the sector, where the needs of everyone across the sector are fairly met. We value innovation, continual professional development, and our core role of bringing more, and better services to our members and the sector as a whole. We embrace new technologies and new approaches and show leadership in how we share them with the sector as a whole. We remain one step ahead of all the changes to our sector, so we can keep our members informed and support them where they need it to respond.
 

Inclusivity 

As a team, we value diversity, and know that we can only offer the very best to our members and the sector as a whole (which itself is diverse)  by having many voices, and experiences around the table. We live this value of inclusivity by fostering a culture of openness and transparency - being open about the work the NRLA still has to do, and encouraging others to do the same. We give everyone a chance to share and make their voice and viewpoint heard, and we lean into the discomfort of being challenged because we know that helps us grow and improve as an organisation. Whilst this value steers our internal culture, it also resonates externally for us too. The NRLA represents a wide and diverse range of responsible landlords across England and Wales, allows space, represents and provides relevant services for all.