New NRLA-sponsored research makes significant media impact
On 31 January we launched an NRLA-commissioned report entitled “A Housing Market that Works for Everyone: Rethinking the role of the private rented sector”, which asked the fundamental question: what is the PRS for?
Promoted widely throughout the course of the week, the report was unveiled during a webinar attended by stakeholders from across the sector. In all, 288 attendees appeared at our online event, which saw guests invited to provide their responses and questions to the report’s key findings following a briefing from researcher Chris Walker.
In the wake of the report’s launch the NRLA was featured in over 257 pieces of coverage in the UK national, trade and local press. Reaching across every region across the country ensured that the NRLA has been able to articulate the report’s key findings to a wide range of UK stakeholders.
In total, over 158 regional media outlets covered the top-line findings from the report, while the research conclusions were featured on a total of 77 different occasions in UK broadcast media. The NRLA’s promotion of the report’s findings in the press was accompanied by a range of posts on our social media channels designed to further publicise the key aspects of the report for our members.Based on an Opinium survey of over 2,000 renters, the report’s conclusions underline the critical role which the PRS can play in the economic and social life of the country. Principally, it argues that it is a misconception for critics of the market to claim private renters are ‘trapped’ in the sector.
By way of evidence, fewer than one in 10 (six per cent) of respondents stated that they wish to move into the social rented sector. Separately, over three quarters of private renters said they want to purchase a home of their own in future, whilst 17 per cent of private tenants would have done so already if they could.
You can read the report’s findings in full here. If you’d like to learn more about the work we have done to demonstrate the important of the PRS to the UK, please contact [email protected].
