Commercial - Meet the team
Our Commercial and Innovation team work closely with all our Partnerships to build relationships while thriving to get the best offers for our members.
We currently are working with over 40 fantastic companies. You can view all our current partnerships here.
Sam Croasdale, Deputy Director
Sam’s role is to lead the success of the commercial team by driving membership engagement and activity, ensuring to identify market leading service providers that innovate how landlords operate.
Sam has a wealth of knowledge in the PRS (Private Rented Sector) sector from working in the Property Management industry, meaning he sees both landlord and tenant facing challenges.
Omar Elimlahi, Partnerships Manager
Omar joined the NRLA in June 2023 and will be integral in managing and building the NRLA partnerships division. Combined with over 5 years of experience within Partnerships and being a landlord himself, Omar brings some great experience to the PRS and Partnerships team.
Rosilyn Ellis, Commercial Project Manager
Roz joined the NRLA in 2020, starting as Executive Assistant to the CEO before moving over to the partnerships team.
Roz works on more significant and prolonged projects for the commercial team, ensuring we continue to innovate our services for our members.
Daryl Edwards, Partner Account Executive
Daryl previously worked in the Membership team since 2018 before moving to Partnerships in 2020.
Daryl is the first port of call for all Partners and Recognised Suppliers and liaises between NRLA and service providers. Daryl provides regular feedback to our Partnership network where needed, taking ownership of flagging any areas of improvement.
Natasha Mukhi, Commercial Marketing Manager
Natasha joined the NRLA in 2016, as Business Development Manager before transitioning to the Marketing Team. Natasha works very closely with all NRLA partners in a collaborate way to help them achieve their business goals such as increasing their brand awareness, informing members of their value, and ultimately driving revenue.
With close to 15 years in the marketing field and being a landlord herself, Natasha can understand the issues that arise from being in the sector.
Commercial Interested New Partners Form
If you are interested in potential opportunities, please complete the form attached and send it to [email protected]
